Tag: marketing

  • Getting Legal and Marketing to Play Along in Social Media

    Getting a company’s legal department and their marketing department to work together can seem like an exercise in futility. The acrimony between the two departments can be can be a drag on the overall business.  The marketing department wants to move ahead with its latest campaign, while legal is concerned with avoiding risk and mitigating […]

  • HR professionals surveyed

    I spoke last week at the GVFHRA HR Summit on Gamification in Mobile Recruiting at Penn State Great Valley.  I took the opportunity to gather some intelligence that will be helpful to understand the implications of and barriers to adoption of gamified mobile recruiting. This blog is dedicated to sharing this data. 37 attendees (the […]