There are at the examples of epic career success out there but not everybody feels that that is within their grasp and that is attainable for them. We want to bridge that gap between what seems probable for most and only possible for some and make it more possible for most. Furthermore, it's not just the destination that we are partnering with people to achieve. The journey itself can be I think it can be exciting adventurous it is you may not be able to go from where you are today directly to the utmost pinnacle of your career and you probably wouldn't want to. It is the journey and the stepping stones that get you from here to there that can each individually be epic, utmost. We will celebrate you towards the next utmost steppingstone so that each steppingstone thereafter is that much greater. Picture a pie chart picture exponential advancement. Picture the bank account that grows with that kind of success. Picture with that bank account your ability to make huge contributions to others exponentially expanding.