Author: Jim Matorin

  • Me Inc. – How to get started with personal branding

      Personal branding has been the “Buzz du Jour” lately on LinkedIn.  Numerous career coaches, brand evangelists, etc. have been posting their content in discussion groups stressing the need for people to establish their credibility via various social networks comparable to a company/consumer brand.  Interesting given I first learned this concept back in 1997 when […]