Is the Dominant Emotion of Your Company’s Culture Fear? Here’s a Simple Quiz to Find Out.
Marketing psychology has taught me that people are motivated to make a change or a purchase in order to either move toward something desirable or away from something undesirable. And the latter tends to be a more powerful motivator for most. I predict in coming years this will shift as a natural evolutionary byproduct of […]
Change in Altitudes, Changes in Attitudes
I’m driving through the clouds on Skyline Drive right now on my way home with my family after an epic road trip. I’m feeling more grounded, and yet also delightfully detached from my earthly obligations. I’ve had time to reflect on things from multiple physical and psychological perspectives. Sometimes, attachment to a mission or outcome […]